Memory That Lasts · Social Command Center

Worn with Love. Kept Forever. · Updated 2026-08-06 · Pinterest pairs v2 (eRank-validated) · Nothing posts without Kayla's APPROVE.

Quick Links

Final Approved 12 (Kayla-locked 2026-08-06)

SignClipNote
Ariesv2approved
Taurusv1approved
Geminiv2blonde model, strongest clip
Cancerv2clean re-render
Leov3Kayla pick (v2 = double-sided coin)
Virgov2approved
Librav2Kayla pick (v3 = flipped glyph)
Scorpiov2best final frame
Sagittariusv2approved
Capricornv2approved
Aquariusv1approved
Piscesv2Kayla pick

Month 1 Calendar · season-ordered (the top-1% detail)

We lead with signs whose birthdays are NOW or NEXT: gift buyers shop 2–4 weeks ahead, self-purchasers buy in-season. TikTok post 6–9pm ET; Pinterest pin same day via Tailwind; Instagram Reel next day.

WeekPosts (TikTok + Pin, Reel next day)Hook family rotation
Wk 1Leo (in season) · Virgo (up next) · Gemini · Taurusidentity · gift-angle · self-purchase · identity
Wk 2Libra · Scorpio · Aquarius · Ariesself-purchase · identity · gift-angle · self-purchase
Wk 3Sagittarius · Capricorn · Pisces · Cancergift-angle · self-purchase · identity · gift-angle
Wk 4Re-post the 4 best performers with NEW hooks (no new renders)winners' families only

Hook Bank (added in-app, never baked in)

Identity: “if you're a [sign], this one's yours” · “POV: your birth month, worn every day”

Self-purchase: “bought myself something for once” · “my sign, my necklace, my money”

Gift-angle: “her birthday is in [month]… you're welcome” · “the gift that says you actually know her”

Rules: self-purchase-inclusive overall · never gift-only as a set · trending audio chosen in-app at post time.

Pinterest Title + Description Pairs (v2 · eRank-validated 2026-08-06)

Rebuilt against live inspection of 8 verified Pinterest merchants + live eRank. Full working: PINTEREST-VERIFIED-MERCHANT-PLAYBOOK-2026-08-06.md in the Ops folder.

What changed from v1: descriptions went from ~150 chars to 420–520 (leaders run 420–550 and Pinterest indexes this field, it never renders in feed) · added the “Save this for your next ___ or ___” CTA every leader ends on · added a keyword cluster · separator ·| to match the verified-merchant convention · dropped zodiac coin pendant (eRank: <20 searches, KD 100 — dead) and pulled in the healthy head term zodiac necklace · removed the repeated “engraved fine”.

Kept from v1: keyword-led titles, birthday months, self-purchase-inclusive framing, shipping phrased exactly “Ships within 2 to 5 days”, no em dashes.

Order is seasonal, not alphabetical. Sign demand is violently seasonal and only the bare [sign] necklace form has volume (all per-sign long tails are <20 searches / KD 100). libra necklace goes ~0 → ~2,400 in one month around September. Virgo and Libra ship first.

OPEN QUESTION FOR KAYLA: v1 said “Gold”. If these are gold PVD over stainless, unqualified “Gold” is the same FTC exposure class as calling stainless “silver”. v2 uses “gold tone” throughout. Confirm the finish spec and it gets set either way across all 12.

SignTitleDescription
Virgo LEAD NOWVirgo Necklace | Gold Zodiac Coin Pendant for August September BirthdaysA gold tone zodiac coin necklace engraved with the Virgo constellation, made to wear every day. This virgo necklace hangs on a dainty 18 inch chain and works as a zodiac necklace for layering, a birthday gift for her, or something you finally buy for yourself. Pairs easily with gold coin necklace stacks and everyday chains. Save this for your August and September birthday gift list or your next zodiac jewelry stack. Ships within 2 to 5 days. (445 chars)
Libra LEAD NOWLibra Necklace | Gold Zodiac Coin Pendant for September October BirthdaysA gold tone zodiac coin necklace engraved with the Libra constellation, made to wear every day. This libra necklace hangs on a dainty 18 inch chain and works as a zodiac necklace for layering, a birthday gift for her, or something you finally buy for yourself. Pairs easily with gold coin necklace stacks and everyday chains. Save this for your September and October birthday gift list or your next zodiac jewelry stack. Ships within 2 to 5 days. (446 chars)
ScorpioScorpio Necklace | Gold Zodiac Coin Pendant for October November BirthdaysA gold tone zodiac coin necklace engraved with the Scorpio constellation, made to wear every day. This scorpio necklace hangs on a dainty 18 inch chain and works as a zodiac necklace for layering, a birthday gift for her, or something you finally buy for yourself. Pairs easily with gold coin necklace stacks and everyday chains. Save this for your October and November birthday gift list or your next zodiac jewelry stack. Ships within 2 to 5 days. (449 chars)
SagittariusSagittarius Necklace | Gold Zodiac Coin Pendant for November December BirthdaysA gold tone zodiac coin necklace engraved with the Sagittarius constellation, made to wear every day. This sagittarius necklace hangs on a dainty 18 inch chain and works as a zodiac necklace for layering, a birthday gift for her, or something you finally buy for yourself. Pairs easily with gold coin necklace stacks and everyday chains. Save this for your November and December birthday gift list or your next zodiac jewelry stack. Ships within 2 to 5 days. (458 chars)
CapricornCapricorn Necklace | Gold Zodiac Coin Pendant for December January BirthdaysA gold tone zodiac coin necklace engraved with the Capricorn constellation, made to wear every day. This capricorn necklace hangs on a dainty 18 inch chain and works as a zodiac necklace for layering, a birthday gift for her, or something you finally buy for yourself. Pairs easily with gold coin necklace stacks and everyday chains. Save this for your December and January birthday gift list or your next zodiac jewelry stack. Ships within 2 to 5 days. (453 chars)
AquariusAquarius Necklace | Gold Zodiac Coin Pendant for January February BirthdaysA gold tone zodiac coin necklace engraved with the Aquarius constellation, made to wear every day. This aquarius necklace hangs on a dainty 18 inch chain and works as a zodiac necklace for layering, a birthday gift for her, or something you finally buy for yourself. Pairs easily with gold coin necklace stacks and everyday chains. Save this for your January and February birthday gift list or your next zodiac jewelry stack. Ships within 2 to 5 days. (451 chars)
PiscesPisces Necklace | Gold Zodiac Coin Pendant for February March BirthdaysA gold tone zodiac coin necklace engraved with the Pisces constellation, made to wear every day. This pisces necklace hangs on a dainty 18 inch chain and works as a zodiac necklace for layering, a birthday gift for her, or something you finally buy for yourself. Pairs easily with gold coin necklace stacks and everyday chains. Save this for your February and March birthday gift list or your next zodiac jewelry stack. Ships within 2 to 5 days. (445 chars)
AriesAries Necklace | Gold Zodiac Coin Pendant for March April BirthdaysA gold tone zodiac coin necklace engraved with the Aries constellation, made to wear every day. This aries necklace hangs on a dainty 18 inch chain and works as a zodiac necklace for layering, a birthday gift for her, or something you finally buy for yourself. Pairs easily with gold coin necklace stacks and everyday chains. Save this for your March and April birthday gift list or your next zodiac jewelry stack. Ships within 2 to 5 days. (440 chars)
TaurusTaurus Necklace | Gold Zodiac Coin Pendant for April May BirthdaysA gold tone zodiac coin necklace engraved with the Taurus constellation, made to wear every day. This taurus necklace hangs on a dainty 18 inch chain and works as a zodiac necklace for layering, a birthday gift for her, or something you finally buy for yourself. Pairs easily with gold coin necklace stacks and everyday chains. Save this for your April and May birthday gift list or your next zodiac jewelry stack. Ships within 2 to 5 days. (440 chars)
GeminiGemini Necklace | Gold Zodiac Coin Pendant for May June BirthdaysA gold tone zodiac coin necklace engraved with the Gemini constellation, made to wear every day. This gemini necklace hangs on a dainty 18 inch chain and works as a zodiac necklace for layering, a birthday gift for her, or something you finally buy for yourself. Pairs easily with gold coin necklace stacks and everyday chains. Save this for your May and June birthday gift list or your next zodiac jewelry stack. Ships within 2 to 5 days. (439 chars)
CancerCancer Necklace | Gold Zodiac Coin Pendant for June July BirthdaysA gold tone zodiac coin necklace engraved with the Cancer constellation, made to wear every day. This cancer necklace hangs on a dainty 18 inch chain and works as a zodiac necklace for layering, a birthday gift for her, or something you finally buy for yourself. Pairs easily with gold coin necklace stacks and everyday chains. Save this for your June and July birthday gift list or your next zodiac jewelry stack. Ships within 2 to 5 days. (440 chars)
LeoLeo Necklace | Gold Zodiac Coin Pendant for July August BirthdaysA gold tone zodiac coin necklace engraved with the Leo constellation, made to wear every day. This leo necklace hangs on a dainty 18 inch chain and works as a zodiac necklace for layering, a birthday gift for her, or something you finally buy for yourself. Pairs easily with gold coin necklace stacks and everyday chains. Save this for your July and August birthday gift list or your next zodiac jewelry stack. Ships within 2 to 5 days. (436 chars)

Live eRank validation (Etsy / USA, 2026-08-06 · nothing estimated)

KeywordAvg searchesEtsy competitionKDTrend
zodiac coin necklace8941,93017collapsed to 0 at Jun/Jul 26
zodiac necklace1,09330,862731,190 healthy
coin necklace1,26854,178821,360 healthy
virgo necklace5933,169rising into season
zodiac jewelry47462,813multi-peak
libra necklace4003,332spikes ~2,400 in Sep
gold coin necklace35423,96392healthy
scorpio necklace2963,65055peaks Sep + Nov
zodiac coin pendant / zodiac coin / all per-sign long tails<20297–3,483100dead

Read-through: keep zodiac coin necklace as the cheap wedge (KD 17 against only 1,930 listings is rare) but lead the structure on zodiac necklace. Nothing outside the zodiac family is validated, so nothing outside it is proposed.

Board plan · six now, then one per season

We currently have zero boards. Pinterest states over 25% of its SEO traffic lands on boards and instructs merchants to keyword board titles and descriptions. Create these six, set profile sort to Custom, in this order.

#BoardWhy
1Zodiac NecklaceHead term, 1,093 searches, live-healthy
2Zodiac Coin Necklace894 at KD 17 vs 1,930 listings — cheapest door we own
3Virgo Necklace593, in season now
4Libra Necklace400, spikes ~2,400 in Sep — must be live now
5Zodiac Jewelry474, catches the wider category
6Gold Coin Necklace354, catches non-zodiac coin demand

Then add one sign board ~45 days before its season, eRank-checked at creation: Scorpio ~8 Sep · Sagittarius ~8 Oct · Capricorn ~7 Nov · Aquarius ~6 Dec · Pisces ~4 Jan · Aries ~4 Feb · Taurus ~6 Mar · Gemini ~6 Apr · Cancer ~7 May · Leo ~7 Jun.

What we do that no verified leader does

All read off our LIVE profile 2026-08-06. We ARE fully Verified Merchant — badge confirmed on screen, 261/261 approved, zero issues. The July VMP blocker is cleared. For scale: Ana Luisa at 1.1m monthly views is not verified. Our plumbing is ahead of our craft.

  1. Bio contains a banned word (“keepsakes”), live right now. Fix today. Replacement drafted in playbook §4.1.
  2. No cover image set. Every strong verified peer runs one.
  3. Zero boards. Whole ranking layer forfeited while 261 products sit flat.
  4. Display name carries no keyword. All four small verified merchants in our niche keyword theirs.
  5. Created pins are raw photographs — dark, blue cast, on a bedspread and in a shipping box. Breaks our own Kittl-mockups-only rule. Biggest quality gap.
  6. Profile picture is a product shot; peers use a wordmark.
  7. v1 descriptions were ~150 chars against a 420–550 benchmark.

How the leaders write a pin (the formula, copied exactly)

Caitlyn Minimalist's catalog Product Pin description is purpose-written Pinterest copy, not her website copy, and it uses the identical structure as her organic pins. So yes — the top merchants override the auto text.

  1. Head keyword + what it is + who it is for
  2. Comma cluster of 4–5 adjacent keywords
  3. How to wear it / pair it
  4. Literal “Save this look for your next ___ or ___”
  5. Product pins only: Material / Color / Dimensions / SKU block

420–550 chars · zero hashtags on any pin, any merchant · no price or shipping in the body (price and rating come free from rich metadata) · all static, no Idea pins or video · every image is designed and carries the brand name.

Mechanism: there is no in-platform editor for catalog pin text. Three doors only — change the feed (description_html overrides description), the Catalogs API, or write your own organic pin and tag catalog product IDs into it. Door 3 is cheapest for us and needs no feed surgery. Pinterest publishes no field mapping for the Shopify app, so which Shopify field lands in the Pinterest description must be determined empirically.

Approval Flow (how you get pinged)

1. Every Monday 9am the scheduled task mtl-weekly-social-approval builds the week's brief: 4 TikToks + 4 Pins + 4 Reels with clip links, hook options, titles/descriptions.

2. You reply APPROVE (or edit any line) in that chat. Nothing posts before that.

3. Approved TikToks/Reels: posted in-app (hooks + trending audio added there). Approved Pins: scheduled in Tailwind for the week.

4. Monthly option: say “approve the month” on any Monday and that brief covers all 4 weeks.

Decision Rules & KPIs (spend follows evidence)

Read weekly (Mondays): TikTok completion rate + profile taps · Pinterest saves + outbound clicks · Etsy/Shopify visits from social (Etsy Stats traffic sources).

Promote Sign in top 3 two weeks running → 1080×1920 re-render (~$2.04, with approval) + boosted cadence.

Replace Hook family losing on completion two weeks running → swapped for a new family.

Hold No new renders without a data reason. Credit remaining: ~$12.93.

Open Loops

Brand guardrails on every asset: no fulfilment-partner exposure · “Ships within 2 to 5 days” · stainless steel never named as a precious metal · anonymous founder · self-purchase-inclusive · no AI disclosure lines.