Memory That Lasts · Social Command Center

Worn with Love. Kept Forever. · Updated 2026-08-06 · Nothing posts without Kayla's APPROVE.

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Final Approved 12 (Kayla-locked 2026-08-06)

SignClipNote
Ariesv2approved
Taurusv1approved
Geminiv2blonde model, strongest clip
Cancerv2clean re-render
Leov3Kayla pick (v2 = double-sided coin)
Virgov2approved
Librav2Kayla pick (v3 = flipped glyph)
Scorpiov2best final frame
Sagittariusv2approved
Capricornv2approved
Aquariusv1approved
Piscesv2Kayla pick

Month 1 Calendar · season-ordered (the top-1% detail)

We lead with signs whose birthdays are NOW or NEXT: gift buyers shop 2–4 weeks ahead, self-purchasers buy in-season. TikTok post 6–9pm ET; Pinterest pin same day via Tailwind; Instagram Reel next day.

WeekPosts (TikTok + Pin, Reel next day)Hook family rotation
Wk 1Leo (in season) · Virgo (up next) · Gemini · Taurusidentity · gift-angle · self-purchase · identity
Wk 2Libra · Scorpio · Aquarius · Ariesself-purchase · identity · gift-angle · self-purchase
Wk 3Sagittarius · Capricorn · Pisces · Cancergift-angle · self-purchase · identity · gift-angle
Wk 4Re-post the 4 best performers with NEW hooks (no new renders)winners' families only

Hook Bank (added in-app, never baked in)

Identity: “if you're a [sign], this one's yours” · “POV: your birth month, worn every day”

Self-purchase: “bought myself something for once” · “my sign, my necklace, my money”

Gift-angle: “her birthday is in [month]… you're welcome” · “the gift that says you actually know her”

Rules: self-purchase-inclusive overall · never gift-only as a set · trending audio chosen in-app at post time.

Pinterest Title + Description Pairs (draft · verify against eRank Superstars before first pin)

Pattern proven by category leaders: [Sign] Necklace lead keyword + gold zodiac coin + birthday month + for-her/self. Never call stainless steel by a precious-metal name; banned-word list enforced. Shipping if mentioned: “Ships within 2 to 5 days”.

SignTitleDescription
AriesAries Necklace · Gold Zodiac Coin Pendant · March April BirthdayA fine engraved Aries coin on a dainty 18″ gold chain. For the fire sign in your life · or for you. Hypoallergenic, made to wear daily. Ships within 2 to 5 days.
TaurusTaurus Necklace · Gold Zodiac Coin Pendant · April May BirthdayReliable, grounded, devoted · the Taurus coin, engraved fine and worn close. Dainty 18″ gold chain, everyday-proof. Ships within 2 to 5 days.
GeminiGemini Necklace · Gold Zodiac Coin Pendant · May June BirthdayCurious, witty, expressive. A fine engraved Gemini coin on a dainty gold chain · a birthday gift or a treat for yourself. Ships within 2 to 5 days.
CancerCancer Zodiac Necklace · Gold Coin Medallion · June July BirthdayNurturing, intuitive, loyal. The Cancer coin engraved fine on a dainty 18″ gold chain, made for every day. Ships within 2 to 5 days.
LeoLeo Necklace · Gold Zodiac Coin Pendant · July August BirthdayConfident, generous, radiant · a Leo coin engraved fine, worn at center chest on a dainty gold chain. Ships within 2 to 5 days.
VirgoVirgo Necklace · Gold Zodiac Coin Pendant · August September BirthdayPractical, kind, intelligent. The Virgo coin on a dainty 18″ gold chain · a gift for her, or finally one for you. Ships within 2 to 5 days.
LibraLibra Necklace · Gold Zodiac Coin Pendant · September October BirthdayBalanced, gracious, diplomatic · a finely engraved Libra coin on a dainty gold chain, made for daily wear. Ships within 2 to 5 days.
ScorpioScorpio Necklace · Gold Zodiac Coin Pendant · October November BirthdayPassionate and loyal · the Scorpio coin, engraved fine, on a dainty 18″ gold chain. Ships within 2 to 5 days.
SagittariusSagittarius Necklace · Gold Zodiac Coin · November December BirthdayAdventurous, optimistic, honest. A fine engraved Sagittarius coin on a dainty gold chain. Ships within 2 to 5 days.
CapricornCapricorn Necklace · Gold Zodiac Coin · December January BirthdayAmbitious, disciplined, grounded · the Capricorn coin engraved fine on a dainty 18″ gold chain. Ships within 2 to 5 days.
AquariusAquarius Necklace · Gold Zodiac Coin · January February BirthdayIndependent, visionary, original. A finely engraved Aquarius coin on a dainty gold chain · hers, or yours. Ships within 2 to 5 days.
PiscesPisces Necklace · Gold Zodiac Coin Pendant · February March BirthdayCompassionate, intuitive, dreamy · the Pisces coin engraved fine on a dainty 18″ gold chain. Ships within 2 to 5 days.

Approval Flow (how you get pinged)

1. Every Monday 9am the scheduled task mtl-weekly-social-approval builds the week's brief: 4 TikToks + 4 Pins + 4 Reels with clip links, hook options, titles/descriptions.

2. You reply APPROVE (or edit any line) in that chat. Nothing posts before that.

3. Approved TikToks/Reels: posted in-app (hooks + trending audio added there). Approved Pins: scheduled in Tailwind for the week.

4. Monthly option: say “approve the month” on any Monday and that brief covers all 4 weeks.

Decision Rules & KPIs (spend follows evidence)

Read weekly (Mondays): TikTok completion rate + profile taps · Pinterest saves + outbound clicks · Etsy/Shopify visits from social (Etsy Stats traffic sources).

Promote Sign in top 3 two weeks running → 1080×1920 re-render (~$2.04, with approval) + boosted cadence.

Replace Hook family losing on completion two weeks running → swapped for a new family.

Hold No new renders without a data reason. Credit remaining: ~$12.93.

Open Loops

Brand guardrails on every asset: no fulfilment-partner exposure · “Ships within 2 to 5 days” · stainless steel never named as a precious metal · anonymous founder · self-purchase-inclusive · no AI disclosure lines.